Welcome to third episode of the Home Stager Marketing Show, brought to you by Stager Sidekick.
My name is Mike, and I am the Stager Sidekick.
In this episode, I will explain the 8 ways to give your website good SEO. Doing all 8 of these items well will give your website great SEO, but doing just a few of them will definitely help your website’s SEO
You can click the play button on the image above to watch the video. Below is an outline of the transcript from the video.
Transcript Outline for Episode 3 of the Home Stager Marketing Show
Things to do for Good SEO on Your Home Staging Website
SEO stands for Search Engine Optimization. Inherently, a new website will have poor SEO. This is because it takes time to build up good SEO. Good SEO helps your website get found on Google. Websites with bad SEO won’t get found on Google.
8 Things to do to Give Your Website Good SEO
1. Make it on WordPress
WordPress inherently offers websites better SEO than do-it-yourself website builders like Wix, Weeby, and GoCentral. Additionally, WordPress allows you to add plugins to help you improve your website’s SEO.
“Content is King” may be a phrase that you have heard. Content is the primary way to give your website good SEO. This content is in the form of a blog, your portfolio of projects, and videos.
3. Content Structure
Google wants to provide websites in their search results that are easy to read. Google is smart, and they look at the way a page or blog post is structured. Having headings, bold, and italics makes a piece of content easier to read. Notice the structure of this page.
Backlinks are simply links to your website from other websites. This shows Google that if your website is worthy enough to be linked to, it surely provides value. The more important the website that links to yours (CNN or Huffington Post for example), the more it will help your website’s SEO. But getting several links from local furniture stores or Realtors will add up and help your website’s SEO as well.
5. Image titles and alt-tags (alt-text)
Google likes websites with pictures. However, Google needs to know that the “after picture of the master bedroom in a vacant home staging project in Anytown” is more than just a bunch of pixels. Your pictures’ titles and alt-tags are the way you tell Google what all of your great pictures are about.
A responsive website means that it will look good on a smartphone and tablet, as well as your laptop. Google has told us “responsive” is a ranking factor, so it is critical to make sure your website is responsive if you want to rank in Google. More important, a responsive website provides a better experience for your visitors who use a smartphone or tablet.
7. Submit sitemaps to search engines for indexing
Google and other search engines will eventually learn that your website exists, but it can take months (6-8) for websites that have all of the SEO checkboxes checked to show up in Google. You can bypass a lot of that time by telling Google that your website exists and how it is structured. You do this by submitting your website to Google Search Console and Bing Webmasters.
9. SSL Certificate
SSL stands for Secure Sockets Layer. It is a fancy way of saying that when someone fills out the contact form on your website, the information is encoded so it won’t be hacked. Visually, it changes the beginning of your website address from “http” to “https” and shows that your website is secure in the address bar. Google has told us that having an SSL Certificate on a website is a ranking factor. Therefore, your website needs to have an SSL Certificate to help its Google ranking, and so that your potential client’s information is secure.
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