Welcome to fifth episode of the Home Stager Marketing Show, brought to you by Stager Sidekick.

My name is Mike, and I am the Stager Sidekick.

In this episode, I will explain the 4 different options for getting a website for your home staging business, and the cost of each option.

You can click the play button on the image above to watch the video. Below is an outline of the transcript from the video.

Transcript Outline for Episode 5 of the Home Stager Marketing Show

4 Options for Getting  a Website and Their Costs


As with most things in life, you usually get what you pay for.  However, there are times when each of these options makes sense.  So we will go over the pros and cons of each option.

Option 1. DIY Website Builder

Options include Wix, Weebly, and GoCentral (from GoDaddy)

  • Website builders are relatively easy to use, although they do have a learning curve
  • Drawback is that it takes time for the home stager to build a website
  • The SEO is not inherently as good as a website make on WordPress
  • Very inexpensive, so opt for a paid tier, and not the free version

This option is equivalent to a home owner staging their own home.  It is possible, but it won’t be done as well as if a professional home stager did the work.

Option 2. Your Training & Certification Company

This options provides a one stop shop for starting a home staging business

  • Drawback is that their specialty is home staging and training, not website development
  • Prices vary greatly

This options is equivalent to a Realtor staging a home. The Realtor becomes a one stop shop for the homeowner, however staging is not the Realtor’s expertise.

Option 3. Developer Specializing in Home Staging Websites

Stager Sidekick is an example of this option

  • They are website developers, as opposed to training and certification companies
  • They know the needs of home stagers, as opposed to a general website developer
  • Cost is reasonable, and will provide ROI for your investment

This option is equivalent to hiring a home stager to stage a home.  Staging homes is the home stager’s expertise, so it will be done right and done well.

Option 4. Custom General Website Developer

These companies will make websites for any type of business.

  • They don’t specialize in working with home stagers, so they would have to learn the business needs.
  • Websites are typically beautiful with a lot of interesting functionality
  • The most expensive way to get a website

This option is equivalent to hiring a high end interior designer to stage a home.  They are phenomenal designers but staging is not their specialty, and they will cost a lot.


You can learn more about Stager Sidekick at on this website, or contact Mike directly at [email protected].

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